When I hit the trail for last Saturday's Frozen Sasquatch 50K, I did so armed with a few Hammer Gels for fueling. While I just became sponsored four days prior to the race, I've been using Hammer Nutrition's fueling and recovery products for years. A few weeks ago, they sent me a few sample Hammer Gels in a flavor I hadn't had before: Peanut Butter.
Hammer Nutrition is big on science and often, they talk in a language that makes my head spin. You can read a great writeup on Hammer Gels, if you're interested, right here. They really go into the natural ingredients, sodium levels (and why), and the whole "ose" issue with fuels on the market. I highly recommend the article. For me, I love that all the "crud" (saying it nicely) isn't present in Hammer's products. The high fructose corn syrup, high levels of sugars, unnatural ingredients...they just aren't there. Take Heed for example, their electrolyte-replacement drink (that competes with Gatorade). It's extremely bland if you drink it while used to nothing but sugar-packed drinks like PowerAde and Gatorade. Once used to it, it's fine. In fact, nearly all ultra marathons in my neck of the woods supply Heed during the events and maybe Gatorade. I'll never forget sampling my first Heed...I thought it was similar to the mouthwash they give you at the dentist! That was years ago and taste has certainly evolved and gotten better. I'm personally fond of the strawberry. Anyway, the point is that in Heed and in Hammer Gel, you/we get natural ingredients. We also, thanks to not getting overloaded with sugar, don't get the big sugar rush and following crash. We get more of a sustained release which in endurance events, is key both physically and mentally.
For your reference, here is the Hammer Gel nutrition label. All Hammer Gels can be viewed here.